Lumineve

Lumineve is India's first premium skincare brand exclusively focused on nighttime skin recovery. We created a complete brand identity that positions night as the most critical phase for skin repair—challenging the industry's obsession with elaborate daytime routines.

Pour'd Cocktails

Pour’d was created for the modern host who loves the vibe of a well-made cocktail, but doesn’t want the fuss that usually comes with it. While crafted cocktails are easy to find in big-city bars, the experience rarely travels home — mixing feels tedious, recipes feel intimidating, and the end result often falls short of what you’d get at a speakeasy. Pour’d steps into that gap with ready-to-pour cocktails that deliver bar-level quality and flavour in a format that’s effortless to serve.

Within Beauty

Three60

Stress has become a primary health concern amongst 25–45-year-old, urban, men and women. Compounded by fast lives, exponential screen time stress has multiple manifestations. These could affect different people in different ways and also range in symptoms. Thus a holistic solution for managing stress was required. Three60 is aimed at being that holistic solution for stress while focusing on singular manifestations of stress along with overall wellbeing.

Moody

Moody is a mass premium skincare brand for the Indian market that speaks to a Gen-Z audience, offering them quality products at affordable prices. Leveraging different skin types and their different needs, the brand provides a targeted approach to skincare for beginners.

Mia, My Inner Ally

The Challenge Mia entered a menstrual care market dominated by legacy brands whose visual language was crowded and designs that reinforced shame rather than pride. The challenge extended beyond product differentiation. Mia needed to disrupt entrenched purchasing behaviors in a category where brand loyalty runs deep, switching costs feel high, and shelf presence is cluttered with similar-looking competitors. Our mandate was to create a visual identity that would justify a price premium over conventional options while remaining accessible enough to convert first-time organic buyers.