Moody

Moody wellness product boxes stacked together with vibrant yellow packaging on an orange background.
YEar

2022

Service

Branding & Packaging

Credits

Moody is a mass premium skincare brand for the Indian market that speaks to a Gen-Z audience, offering them quality products at affordable prices. Leveraging different skin types and their different needs, the brand provides a targeted approach to skincare for beginners.

Collage featuring Moody skincare products, lifestyle imagery and playful brand graphics.
THE WATCH EXPERIENCE

Moody is a mass premium skincare brand for the Indian market that speaks to a Gen-Z audience, offering them quality products at affordable prices. Leveraging different skin types and their different needs, the brand provides a targeted approach to skincare for beginners.

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Vitamin C skincare cream with orange slices alongside a smiling model in yellow tones.

Moody Vitamin C face wash packaging design and product mockup on a bright yellow background.
Moody Vitamin C body care set and perfume collection displayed with vibrant citrus-inspired branding.
Three Moody skincare collections showcased in blue, green and pink themed product displays.
Outdoor billboard campaign featuring Moody hydration skincare products and brand messaging.
Moody social media content grid and mobile shopping interface showcasing skincare products.
Moody brand identity graphic featuring logo, tagline and playful skincare-themed icons.
Moody Vitamin C Brightening Face Wash displayed with signature brand icons and vibrant yellow packaging.

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Strategy
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Branding
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Packaging
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