Lumineve
YEar
2025
Service
Branding, Packaging
Credits
Project Management : Onething Design
Lumineve is India's first premium skincare brand exclusively focused on nighttime skin recovery. We created a complete brand identity that positions night as the most critical phase for skin repair—challenging the industry's obsession with elaborate daytime routines.
THE WATCH EXPERIENCE
Lumineve is India's first premium skincare brand exclusively focused on nighttime skin recovery. We created a complete brand identity that positions night as the most critical phase for skin repair—challenging the industry's obsession with elaborate daytime routines.
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Inspired by the moon’s spherical form, the primary packaging uses soft, rounded cues to evoke nighttime cycles. Built for educated skincare consumers, the design prioritises clear, benefit-led communication making it easy to understand product performance and suitability. A skin type–first architecture with a clear colour-coding system allows for a cohesive and scalable system, ensuring that the range feels consistent and elevated across SKUs—aligned with international luxury standards.
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