Within Beauty

Seven pastel-colored Within Beauty skincare products, including serums, moisturisers and masks, arranged on a display ledge.
YEar

2023

Service

Branding & Packaging

Credits

Photography : From Brand

The design system was built keeping their large portfolio in mind as well the growing aspirational value of the indian consumer that was highly exposed to international brands. The clean and distinct identity created a base for a lifestyle that promoted the brand core values of simplicity, clarity and transparency.

Model applying a facial serum with a glass dropper beside the Within Beauty logo on a soft lavender background.
THE WATCH EXPERIENCE

The design system was built keeping their large portfolio in mind as well the growing aspirational value of the indian consumer that was highly exposed to international brands. The clean and distinct identity created a base for a lifestyle that promoted the brand core values of simplicity, clarity and transparency.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Mood board featuring Within Beauty products, lifestyle imagery and brand visuals alongside the logo on a pink grid background.

Tablet displaying the Within Beauty website next to a branded tote bag placed on a bright yellow stool.
Within Beauty Hydrating Night Gel and Calming Sleeping Mask stacked together beside a Dew Drops serum bottle.
Large outdoor billboard featuring Within Beauty skincare products, model imagery and the tagline “Beautiful skin has no barriers.”
Three Within Beauty skincare product shots featuring serums and moisturisers in pastel packaging.
Seven Within Beauty skincare products in pastel-colored packaging displayed together.

Next Project

Strategy
star
@studiotaketwo
star
Branding
star
@studiotaketwo
star
Packaging
star
@studiotaketwo
star