Pour'd Cocktails
YEar
2024-2025
Service
Branding & Packaging
Credits
Pour’d was created for the modern host who loves the vibe of a well-made cocktail, but doesn’t want the fuss that usually comes with it. While crafted cocktails are easy to find in big-city bars, the experience rarely travels home — mixing feels tedious, recipes feel intimidating, and the end result often falls short of what you’d get at a speakeasy. Pour’d steps into that gap with ready-to-pour cocktails that deliver bar-level quality and flavour in a format that’s effortless to serve.
THE WATCH EXPERIENCE
Pour’d was created for the modern host who loves the vibe of a well-made cocktail, but doesn’t want the fuss that usually comes with it. While crafted cocktails are easy to find in big-city bars, the experience rarely travels home — mixing feels tedious, recipes feel intimidating, and the end result often falls short of what you’d get at a speakeasy. Pour’d steps into that gap with ready-to-pour cocktails that deliver bar-level quality and flavour in a format that’s effortless to serve.
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The packaging system is engineered for quick and strong recall — leading with flavour and experience cues, supported by a clear brand anchor and preparation callouts, while using colour to navigate the consumer.
Next Project
Strategy
@studiotaketwo
Branding
@studiotaketwo
Packaging
@studiotaketwo
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