Fox Pops

Assorted Fox Pops popped water lily seed snack packs displayed together with a bowl of popped seeds.
YEar

2021

Service

Branding & Packaging

Credits

Design : Urvi Shah & Kunj Mehta. Photography Courtesy The Brand

Taking India's healthiest & most trending snack option, to Australia, Fox Pops brings a unique twist to healthy snacking with these yummy fox nuts (Water Lily Seeds). Captivated by the opportunity to introduce this Indian sensation to a new audience we were eager to translate its magic. However, navigating a new market presents its own set of challenges. Rather than confining Fox Pops to the traditional healthy snacking aisle/Indian food aisle, we looked at the existing chips aisle!

Fox Pops logo displayed with popped water lily seeds on a vibrant teal background.
THE WATCH EXPERIENCE

Taking India's healthiest & most trending snack option, to Australia, Fox Pops brings a unique twist to healthy snacking with these yummy fox nuts (Water Lily Seeds). Captivated by the opportunity to introduce this Indian sensation to a new audience we were eager to translate its magic. However, navigating a new market presents its own set of challenges. Rather than confining Fox Pops to the traditional healthy snacking aisle/Indian food aisle, we looked at the existing chips aisle!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Fox Pops packaging alongside playful illustrations highlighting the light, crunchy and dry roasted snack.

Fox Pops snack packaging showcasing different flavors with key product benefits and ingredient illustrations.
Fox Pops social media mockups featuring bold branding and a lifestyle image of a person enjoying the snack.
Fox Pops Salt & Vinegar packaging paired with the message "Roasted Not Fried" on a teal background.
Complete Fox Pops flavor range featuring four colorful popped water lily seed snack packs.
Fox Pops Peanut Butter flavor pack displayed with roasted peanuts and a bowl of popped water lily seeds.
Close-up of the Fox Pops snack packaging highlighting the bold logo and vibrant packaging design.
Person holding an assortment of Fox Pops snack packs featuring multiple popped water lily seed flavors.

Next Project

Strategy
star
@studiotaketwo
star
Branding
star
@studiotaketwo
star
Packaging
star
@studiotaketwo
star