Three60Branding & Packaging
Stress has become a primary health concern amongst 25–45-year-old, urban, men and women. Compounded by fast lives, exponential screen time stress has multiple manifestations. These could affect different people in different ways and also range in symptoms. Thus a holistic solution for managing stress was required. Three60 is aimed at being that holistic solution for stress while focusing on singular manifestations of stress along with overall wellbeing.
- Category
- Wellness
- Market
- India
- Services
- Branding & Packaging
- Stage
- Launch
- Year
- [2024]
- Website
- three60.com
A holistic solution for managing stress
The insight
Stress has become a primary health concern amongst 25–45-year-old urban men and women.
Strategic foundation
Three60 is aimed at being that holistic solution for stress while focusing on singular manifestations of stress.
Audience
Urban men and women looking for holistic wellbeing.
Packaging architecture
Clarity and Calm
A clean identity that creates a base for holistic wellness.
Signature build · 01
A holistic solution
Brand Positioning
Positioned as a comprehensive solution for stress management.
Visual Identity
A calming yet confident identity that appeals to an urban demographic.
Packaging System
Designed for clarity and trust in the wellness space.
DIGITAL & E-COMMERCE DESIGN
Wellness logic, carried through to the product page
The same calming and trustworthy hierarchy from the pack was rebuilt for the product detail page, so the brand reads consistently whether it's held in hand or scrolled through on a phone.
What we delivered
- Brand positioning
- Visual identity
- Packaging design
“Three60 is aimed at being that holistic solution for stress while focusing on singular manifestations of stress.”
Three60
Team
