Roa
YEar
2025
Service
Packaging
R.O.A.’s existing identity leaned heavily on a borrowed clinical-category aesthetic, making it difficult to build brand equity, recall, or shelf visibility. The opportunity was to reposition R.O.A. around its core demographic, India’s melanin-rich skin type and make its expertise in formulating for Indian skin more visible.
THE WATCH EXPERIENCE
R.O.A.’s existing identity leaned heavily on a borrowed clinical-category aesthetic, making it difficult to build brand equity, recall, or shelf visibility. The opportunity was to reposition R.O.A. around its core demographic, India’s melanin-rich skin type and make its expertise in formulating for Indian skin more visible.
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The refreshed visual world takes its cues directly from Indian skin, using a spectrum of warm brown tones to create a more distinctive and representative expression. Clean typography and scientific detailing retain the credibility of a clinical skincare brand, while a restructured front-of-pack hierarchy makes product benefits easier to understand and the range easier to navigate.
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