Pour'd Cocktails
Pour’d was created for the modern host who loves the vibe of a well-made cocktail, but doesn’t want the fuss that usually comes with it. While crafted cocktails are easy to find in big-city bars, the experience rarely travels home — mixing feels tedious, recipes feel intimidating, and the end result often falls short of what you’d get at a speakeasy. Pour’d steps into that gap with ready-to-pour cocktails that deliver bar-level quality and flavour in a format that’s effortless to serve.
Read moreWithin Beauty
The design system was built keeping their large portfolio in mind as well the growing aspirational value of the indian consumer that was highly exposed to international brands. The clean and distinct identity created a base for a lifestyle that promoted the brand core values of simplicity, clarity and transparency.
Read moreMia, My Inner Ally
Mia entered a menstrual care market dominated by legacy brands whose visual language was crowded and designs that reinforced shame rather than pride. The challenge extended beyond product differentiation. Mia needed to disrupt entrenched purchasing behaviors in a category where brand loyalty runs deep, switching costs feel high, and shelf presence is cluttered with similar-looking competitors. Our mandate was to create a visual identity that would justify a price premium over conventional options while remaining accessible enough to convert first-time organic buyers.
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